Built for General Contractors & Specialty Subs

Win more work. Stop chasing it.

Groundwork is the business development platform built for construction. Find the right contacts, build your pipeline, and let AI handle the outreach — so you can focus on the job site.

Trusted by contractors across the Mid-Atlantic & Southeast

Groundwork dashboard showing today's actions, pipeline stats, and agent activity

The Problem

Construction BD runs on relationships. Most firms manage them on spreadsheets.

The general contractors (GCs) and subs winning the most work aren't the lowest bidders — they're the ones who already have a relationship with the owner before the request for proposal (RFP) drops. Getting there requires consistent outreach, follow-up, and intelligence about who to call. Most firms don't have a system for any of it.

Relationships live in someone's phone — not in a system

Following up on bids means digging through email chains

Your best business development (BD) person just left and took the relationships with them

You're bidding on work you found, not work you built a relationship for

Contact Discovery

Find the right contacts — fast

Search for GCs, developers, and owners by market, geography, and company size. Pull real contact data from Apollo and LinkedIn. No manual research, no guesswork.

Groundwork bid pipeline showing prospects across Prospecting, Proposal Sent, In Negotiation, and Won columns
Prospect Reports

Know who you're calling before you call

Groundwork builds a report on every contact before you reach out — recent projects, company news, LinkedIn activity, and a suggested talking point. You show up prepared.

Groundwork contact report showing company overview, key pain points, and recommended approach for Apex Mechanical
AI Outreach

Personalized emails, written in your voice

The agent drafts outreach using your value proposition and their specific situation. You review and approve — or let it run automatically. Every email is logged, tracked, and A/B tested.

Groundwork email draft interface showing AI-generated personalized email with approve and edit options

More Features

The full outreach cycle, handled

AI phone calls that sound like you

Clone your voice and let the agent make the first call. It handles the intro, qualifies interest, and books a time — you show up for the meeting.

Meetings land on your calendar

When a prospect agrees to meet, Groundwork books it, sends a calendar invite, and prepares a meeting brief — so you walk in ready.

Track what's working

See your pipeline from first touch to signed contract. A/B test subject lines to learn what resonates with your ideal customer profile (ICP).

See It In Action

From cold list to booked meeting in one afternoon

Watch how a specialty sub uses Groundwork to find 50 target general contractors, generate reports on each one, and launch a personalized outreach sequence — in under two hours.

Groundwork dashboard preview

Watch the Demo

Book a live walkthrough — 30 minutes

Ready to build a real BD pipeline?

Book a 30-minute demo and we'll show you how Groundwork works for your specific market and trade.